The Verte Journal
Guides and research on answer engine optimization: how AI engines choose brands, and how to be one of them.
What is AEO? Answer engine optimization explained
Answer engine optimization (AEO) is how brands get named in AI answers. Learn how it works, how it differs from SEO, and what to measure first.
- Article
AEO vs SEO: what changes and what stays the same
AEO vs SEO explained: where they overlap, what AEO adds, what Google says about AI features, and how to measure both without doubling your workload.
- Article
How to track your brand in ChatGPT, Gemini and Google AI
How to track your brand in AI answers step by step: write buyer prompts, check every engine daily, set a baseline and read the numbers and sources.
- Article
AI visibility metrics: mentions, position and share of voice
The AI visibility metrics that matter: visibility, share of voice, position, sentiment and citations. How to calculate each one and which to trust.
- Index
AEO guides and research
Every guide and study in one place.
One email a month on AI search
New research, guides and what changed in the engines. No spam.