Cookie settings
Verte uses a handful of first-party cookies, and Google Analytics and Google Ads measurement on its public website. Our own analytics is off until you accept it, Google’s runs unless you decline, and you can change your choice here at any time.
Remember your cookie choice and keep you signed in. Always on.
Set only when you follow a partner’s link, so the partner you chose is credited. Holds just the referral code.
Counts visits and clicks across sessions so we can improve the site. No raw IP. Turning it off also turns off Google Analytics and Google Ads measurement, which otherwise run on our public website.
Checking your browser’s settings…
This choice applies to this website. The Verte app (app.useverte.com) keeps its own: it asks you again, and you can change it there under Cookie preferences when you sign up.
The cookies we use
| Cookie | Type | Purpose | Lasts |
|---|---|---|---|
vrt_consent | Necessary | Remembers your answer (yes or no) about analytics, from the cookie banner (shown to every visitor unless their browser sends Do Not Track or Global Privacy Control) or from your choices on this page. Set only when you answer. | 13 months |
| Sign-in cookies (app only) | Necessary | Keep you signed in to your Verte workspace. | Until you sign out, or 400 days after your last visit |
trk_org | Necessary | Remembers which of your workspaces you opened last. | 365 days |
vrt_checkout | Necessary | Remembers the plan you picked while you set up billing, so you can carry on. | 30 days |
vrt_ref | Referral | Holds the referral code of a partner link you followed; the latest code replaces any earlier one. | 90 days from the click |
vrt_vid | Analytics (optional) | A random id that links your visits, for first-party analytics. Not set until you accept, and never if your browser sends Do Not Track or Global Privacy Control or you have said no. Removed when you turn analytics off. | 13 months |
vrt_identify | Analytics (optional) | A flag set when you sign in, only if you have accepted analytics and your browser does not send Do Not Track or Global Privacy Control. We use it once to link your earlier visits to your account, then it is removed. | 10 minutes |
vrt_ft | Analytics (optional) | Kept in your browser’s storage, not in a cookie: the first page and campaign that brought you, so a later sign-up can be traced to it. Stored only after you accept, and removed when analytics is off. | Up to 13 months |
_ga, _ga_<id> | Analytics (optional) | Set by Google Analytics on our public website only, not in the app: a random id that links your visits. Set unless you decline, and never if your browser sends Do Not Track or Global Privacy Control. Removed when you decline. | 2 years |
_gcl_au, _gcl_aw | Advertising (optional) | Set by Google Ads on our public website only: _gcl_au is a random id set for every visitor, and _gcl_aw remembers the click on one of our Google ads that brought you, so we can tell whether a visit led to a sign-up. Not used for remarketing. Set unless you decline, and never if your browser sends Do Not Track or Global Privacy Control. Removed when you decline. | 90 days |
Turning analytics off
Our analytics cookie is optional and described in our Privacy policy. It is off until you accept, in the cookie banner or here, and you can turn it on or off here at any time. With it off, we record nothing and set no analytics cookie.
Deleting the analytics cookie in your browser removes your visitor id. If you accepted analytics, a new one is set on your next visit; turn analytics off here to stop that.
Google Analytics and Google Ads
Our public website and blog (not the Verte app, nor the pages you share with clients) use Google Analytics to count visits. It runs unless you decline, in the cookie banner or here, and declining also removes its cookies.
We also use Google Ads measurement: when you reach our site from one of our Google ads, Google’s cookie remembers that ad click so we can tell whether it led to a sign-up. We don’t use remarketing or ad personalisation, so this is not used to follow you with ads on other sites. It runs unless you decline, and declining turns it off too.
Do Not Track and Global Privacy Control
If your browser sends Do Not Track or Global Privacy Control, we set no analytics cookie, record no analytics events before you sign up and don’t load Google’s tags, whatever is chosen here.
What we don’t use
No remarketing or ad-personalisation cookies, no other ad network’s pixels, and no third-party analytics or trackers other than Google’s (above). Stripe, our payment processor, loads its payment form on our sign-up page for payment processing and fraud prevention, and sets its own cookies there. The email address, company name and website you give on the sign-up form are sent to Stripe when you continue to payment, and stay with Stripe even if you do not pay. Stripe collects your billing address, an optional company name and an optional tax ID itself. Apart from Google’s tags on our public website, nothing else on our site loads from a third party. Pages you share with clients (share links and PDF reports) are not measured and set no analytics cookie.
More detail
See our Privacy policy for how this data is used and kept.